We rebuild the page closest to your money, then run it against the existing one as a live split test measured in revenue per visitor. Fewer opinions, more tested changes.
We pick the page closest to the sale, rebuild it from the ground up, and put it in front of real buyers rather than a review meeting.
Your current page stays the control. The rebuild only wins if it beats it at volume, measured in revenue per visitor, not clicks or time on page.
Two to three tests a month after the first win, each one built on what the last test proved, so the page keeps compounding.
Nothing unproven touches your live traffic until it beats the page you already have, at real volume.